This paper explains that American Airlines has always been one step ahead in its marketing and gimmick techniques. It mentions that American Airlines was the first airline to offer a VIP lounge service and discusses the VIP AAdvantage service in detail.
From the Paper:
"Originally the aviation industry had very few strong advocates, and C.R. Smith wanted to do something to show his appreciation, so he created the "Admirals' Club" which was for those individuals and friends of the airline that he called "Admirals". Not long after, other airlines followed suit, and nowadays the Admirals' Club allows membership for anyone over the age of 18 and varying on their frequent flyer, AAdvantage status."
"American Airlines" 09 February 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-American-Airlines/50099>
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Published by:
serendipity
Publisher Since:
Feb 12, 2004
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