Reviews the history of American Airlines. Topics include history, finances, strengths, weaknesses, threats, & opportunities.
Written in 1997; 1,800 words; 6 sources; $ 63.95
From the Paper:
"American Airlines
Executive Summary
American Airlines has been a leading US airline since the 1930s. It was a pioneer in the passenger air travel business with the advent of the then-revolutionary DC-3, for which its president, C.R. Smith, made the specifications. After that, American grew and prospered generally, until airline deregulation in the US in the 1980s. Since then, especially in the 1990s, the firm has experienced significant problems in coping with the new environment of increased competition and the consequent need to minimize fares and costs. The company's high wage structure and the strong unions for pilots and flight attendants have led to labor strife through this decade, culminating in a costly strike by flight attendants in 1993 and a threatened strike by pilots in.."
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