This paper discusses the interplay of the macroeconomic and microeconomic environment of Amazon.com. The author points out the different niches and the way the company sets out to fill them with a business plan that has proven to be one of the most effective on the World Wide Web. The paper relates that the company began as an online bookstore and has progressed to many other types of products, which are all sold online to consumers.
From the Paper:
"Amazon.com is an Internet-based company with a business plan that has proven to be one of the most effective on the World Wide Web. The company began as an online bookstore and has progressed since to many other types of products, all sold online to consumers who access the company site, choose their goods, pay by credit card or other means, and then have their goods shipped to them. The site has been billed as the world's biggest bookstore. After books, the company added CDs, DVDs, and videos, with the latter making up the majority of the firm's sales. The site has since added toys, tools, electronics, home furnishings, clothing, health and beauty goods, prescription drugs, gourmet foods, and such services as film processing."
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