Alcopop

Paper Summary:

This paper explains that alcohol kills many more teenagers than all illicit drugs combined; alcopops, which attract the younger drinkers by engaging them in a lifestyle that includes alcohol as an integral part of recreation and friendship activities, crosses an ethical line in much the same way as the ethically challenged "Joe Camel" smoking advertising strategy. The author points out that business transactions are based on the relationship and the level of trust a community grants an organization; thus, the measure of an organization's effectiveness will include the level of integrity and ethics within which it operates. The paper concludes that organizations today face the possibility of having any of their actions, which are ethically questionable as in the case of alcopops, put to public scrutiny by investigative reporters and public interest groups, resulting in embarrassment, loss of public confidence, and loss of reputation.

Table of Contents
Introduction
Ethical Issues
Combining Business Ethics and Moral Responsibility
Conclusion

From the Paper:

"In Germany, where the drinks are marketed with much more veracity toward the younger crowd, the German Drugs Commissioner is calling for taxes on alcopops to be doubled as a way of raising the prices beyond the reach of many teens. The move comes after a German study showed that alcopops were becoming the drink of choice of teenagers. These sugary mixtures were leading teen down that slippery path to hard liquor and heavy drinking partially because of their marketing and particularly because of the direct connection between these products and their stronger older brothers. Smirnoff is a worldwide leader in Vodka production, Jack Daniels is one of the nations oldest, and best-known whiskey producers."

More papers on Alcopop:

• Case Study # 118551 : "Supermarket Chains To Ban "Alcopops"

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