Link with alcohol abuse; teenage drinking & ad images; Print & TV ads. Efforts for control.
Written in 2001; 1,575 words; 6 sources; $ 55.95
From the Paper:
"The primary purpose of advertising is to entice the consumer to buy the product being advertised, but there are often associated issues involved in the advertising message. For some products, it is not only important to sell the specific brand but also necessary to entice the consumer to use this type of product at all. Cigarette and alcohol advertising not only promotes specific brands but the idea of smoking or drinking. Cigarette advertising has been much criticized and much curtailed because of its power to cause young people in particular to take up smoking. Liquor advertising also sells an image of drinking that is intended to appeal to the young and to influence young people to start drinking; the ads then try to influence what brand consumers buy. The degree of drinking in America today shows that such advertising is effective."
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