Investigates the factors related to affirmative action policy that might impact consumer behavior.
Written in 2005; 1,000 words; 2 sources; APA; $ 35.95
Paper Summary:
Affirmative action programs have been in existence since the term 'equal employment opportunity' came about. The purpose of such programs is to ensure equal employment practices that are nondiscriminatory and to ensure that organizations do everything possible to ensure equal representation among minority and female candidates within an organization. This paper shows that the manner in which an affirmative action program is structured may influence the public's perception of an organization's effectiveness and culture as well, thus it is vital that top level managers work directly with employees to encourage a program that is fair and well understood. The paper shows that there are numerous factors that might impact consumer behavior, with affirmative action being one of them. Consumers are interested, by and large, in working with organizations that provide an equal and fair employment environment where all employees are afforded the opportunity to excel within a corporation.
From the Paper:
"In fact the issue of affirmative action is often considered a highly controversial one. There are those within the field that consider affirmative action programs a means of establishing quotas within an organization and preventing qualified non-minorities from advancing to the highest ranks of an organization. There are still others that feel that affirmative action programs are still not doing enough, which is easy to argue given that women and minorities are still not equally represented in the highest ranks of a majority of organizations across several different industries."
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