This paper discusses the way advertisers market to teenage audiences and why these campaigns are so effective.
Written in 2002; 1,640 words; 5 sources; MLA; $ 53.95
Paper Summary:
This paper states that advertising to teenagers is a big business because teens buy more of many types of products than any other age group. This paper explains that most teens view advertising directed toward them very positively; they view commercials more as reality and do not always realize they are created to sell products, especially when they perceive the ads as infomercials or news, rather than advertisements. The author believes that teens are indeed heavy Internet users, but they trust many other forms of advertising before they trust ads online.
Table of Contents
Introduction
Advertising to Teens
Advertising to Teens on the Internet
The Effects of Advertising on Teens
How Teens View Advertising
From the Paper:
"Clearly, advertising to teenagers is an important and vital part of the advertising market, and the most successful advertisers recognize how and where to market to teens. An example of these successes includes the tobacco manufacturers, whose advertisements geared to teen smokers, have been banned due to health issues. There marketing campaigns were so successful, teen smoking is still on the rise, and "Joe Camel" is still a cool icon to many teenagers. One critic noted, "Considering the number of billboards and the coolness of the characters, we wonder less and less about why 90 percent of today's smokers started underage. Concerned educators and government officials have been coming up with ways to help minimize the effect of advertising on teens"."
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