This paper explores the role of advertising on American television.
Written in 2006; 2,250 words; 12 sources; $ 89.95
Paper Summary:
With the advent of the internet, television shows are further illustrating their addiction to satisfy advertisers by building what could be called bonus material onto their websites in a bid to recoup advertising that has been lost to cyberspace. In each case, the ads themselves are further driving content, bounding well past the lines in the sand of what were once considered ethical dilemmas, and creating a culture of ignorance. This essay discusses ways in which advertising is being used to affect opinion and information.
From the Paper:
"Although degrees of saturation vary, American television is almost universally a sponsored medium. As such, it is built on a so-called "free" ideal, in as much as viewers of the major networks receive news, entertainment, sitcoms, dramas, lifestyle shows, and sports without paying directly for it. However, where cable television started as a commercial-free space, it too now relies on commercials, creating an across-the-board modern reliance on advertising dollars that brings with it third-party influences that have affected its form, content, and messaging in such strong ways that they can only be described as gate-keepers and creators at the same time."
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