Advertising in the1980s

Paper Summary:

Since the development of systematic mass advertising early in this century, advertising has been both a reflection and a shaper of the American social world. The goal of advertisers is to sell products, but the more sophisticated advertisers seek to create an image with which the viewer of the ad will identify, and with which the product being sold is also identified.

From the Paper:

"Advertising in the 1980s
Since the development of systematic mass advertising early in this century, advertising has been both a reflection and a shaper of the American social world. The goal of advertisers is to sell products, but the more sophisticated advertisers seek to create an image with which the viewer of the ad will identify, and with which the product being sold is also identified. Successful ads tap into viewer's sense of themselves, and the most successful help to create that sense.
In surveying the advertising of the 1980s, it may be useful to begin with examples in which the social undertones are most distinct. Some of the most memorable ad campaigns of the decade were devised for political campaigns, and the 1980s were also a..."

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