An analysis of magazine advertising including a review of specific ads with regard to their ability to capture the attention of readers, to convey a message through brevity, to create a memorable image and to appeal to a target audience.
Written in 1992; 2,925 words; 4 sources; $ 103.95
From the Paper:
"The field of advertising has a long history, and it is a field that is indispensable in our modern society because it helps inform the public of the basic goods and services that are available in the marketplace. Advertising can be defined as any form of paid communication with the purpose of motivating a reader or viewer to purchase a product or service, to influence public opinion, to win political support, to sell an idea or a cause, or to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Accomplishing this task requires the ability to communicate, but this communication often takes..."
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