This paper examines advertising in Eastern Europe in 1991 because of the social and political changes occurring since 1989.
Written in 1991; 1,575 words; 10 sources; $ 55.95
From the Paper:
"This research examines the status of advertising in Eastern Europe in the contemporary time period. For about 40 years, advertising was not a part of the societal fabric in most of Communist dominated Eastern Europe. Thus, most of this research is concerned with events occurring subsequent to the summer of 1989.
The Background of Change for Advertising in Eastern Europe
That advertising may occur on a large scale in Eastern Europe in the 1990s is a function of the collapse of most of the Communist dominated governments in that region, and, in the case of the Soviet Union, to a liberalized approach to the function of marketing. That advertising will occur on a large scale in Eastern Europe in the 1990s will largely be a function of the successful ... "
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