A comparison of North American and Japanese advertising, focusing on the use of women.
Written in 2002; 1,275 words; 4 sources; $ 48.95
Paper Summary:
This paper will briefly compare advertising in Japan and in North America. The focus is the use of women in advertising; but mention will also be made of celebrity spokespersons. Despite obvious differences that are only surface deep, the actual differences between Japanese and North American advertising are not as great as one may be inclined to believe.
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