Looks at the background, legalities, regulation, public & professional attitudes, ethics and risks of this phenomena, focusing on dentists & lawyers.
Written in 1999; 2,475 words; 12 sources; $ 87.95
From the Paper:
"The purpose of this research is to examine issues that arise from the phenomenon of advertising and marketing on the part of professional personal-service providers of specialist expertise who are required to obtain occupational licensing, such as doctors, lawyers, CPAs, and psychologists. The plan of the research will be to set forth the background and context in which issue fronts have attained prominence in recent years, and then to discuss the attitudes of the affected service providers themselves as well as attitudes of the public and policies of governing bodies toward the phenomenon. The principal focus will be on services advertising by dentists and lawyers, although much of the commentary on such advertising appears equally applicable across professions affected by the deregulation of relevant advertising protocols."
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