Advertising and the Super Bowl

Paper Summary:

This paper examines how and why certain ads are accepted or rejected by the media while also delving into who ultimately decides which ads are broadcast to the viewing public. The writer of this paper focuses on the most recent Super Bowl which was broadcast on the CBS television network while detailing the reasons behind two specific ads which were rejected due to their content. This paper delves into the First Amendment to the Constitution and its relevance to this particular topic. The paper also analyzes the rules and regulations stipulated by the Federal Communications Commission and its resulting impact on the advertising industry as a whole.

From the Paper:

"Although the Super Bowl is a public event that is the most watched TV program, it is a privately produced show and the choice of what ads to run rests with the network, a private company. Once CBS network bought the rights to broadcast the Super Bowl it had First Amendment rights to choose what it would or would not broadcast. Under the First Amendment CBS has the right to exercise its editorial judgment regarding the content of Super Bowl ads."

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