A description of the psychological states in TA theory and an analysis of the appeal of the car, computer and margarine ads.
Written in 1992; 1,125 words; 4 sources; $ 39.95
From the Paper:
"Consumer Advertising and Transactional Analysis
Transactional analysis (TA) originated by Dr. Eric Berne in the 1950's and is a complete theory of personality. TA adheres to the presence of three active, dynamic, and observable ego states referred to as the Parent, the Adult, and the Child. Each of these ego states exists and operates in any individual and is associated with its own observable mannerisms, special repertoire of language, thoughts, emotions, body postures, gestures, voice tones, and expressions. Ego states represent patterns of feeling and experiences which are directly related to a corresponding pattern of behavior. Ego states are not necessarily related to one's chronological age.
The Child ego state was originally labeled by Berne as the archaeopsyche, referring to the developmentally archaic..."
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