Investigating the issues surrounding the targeting of children in European advertising.
Written in 2002; 1,400 words; 3 sources; $ 53.95
Paper Summary:
This paper explores advertising towards children in Europe and demonstrates that the predominant trend in advertising for children between the ages of birth to twelve years of age is directed towards promoting maturity - namely maturity beyond that expected of the target age group - and consumption of junk foods.
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