Advertising In 2011

Paper Summary:

This paper discusses advertising in the present day, as well as what we can expect in the way of advertising in the year 2011. Particularly, the paper discusses wireless advertising, such as cell phones or iPods and other Bluetooth-enabled devices. The paper discusses the consumers' reactions to the possibility of this sort of wireless advertising.

From the Paper:

"There is a chance that mobile advertising might find it easier to penetrate the wireless technology if they make it clear how the customer would benefit from it and also offer the choice to turn off such messages. To force your brand on consumer's cell would definitely be suicidal both to the company as well as the product. Irritating pop-ups and their forceful invasiveness is a clear example of how such advertising can really hurt the customer and the product. This method of advertising failed so badly that they had to develop anti-pop-up software."

Sample of Sources Used:

• Marguerite Reardon. "Advertising seeps into the cell phone" CNET News.com Published: September 14, 2006. Retrieved online 21st Oct 2006. http://news.com.com/Advertising+seeps+into+the+cell+phone/2100-1039_3-6115617.html
• Matt Richtel, Marketers Interested in Small Screen, January 16, 2006. New York Times.
• Sarah Lacy. Cell Phones Ring for Marketers. December 23, 2004. Retrieved online 21st Oct 2006. http://www.businessweek.com/technology/content/dec2004/tc20041223_4480_tc119.htm
• "Cell Phone Advertising has Promise" Sept 15, 2005. Retrieved online 21st Oct 2006. http://www.mobiledia.com/news/36373.html
• "Online advertising success": Retrieved online 21st Oct 2006. http://www.emojo.com/ServicesCollateral/Index.cfm?ccs=389&cs=452

More papers on Advertising In 2011:

• Article Review # 108796 : "Advertising in the US and Europe"
• Essay # 15472 : "Advertising in the1980s"
• Comparison Essay # 41688 : "Advertising in America and Japan"

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