Discusses how print, billboard & TV ads present unhealthy messages aimed at selling weight-loss products & an idealized body image.
Written in 2001; 900 words; 2 sources; $ 31.95
From the Paper:
"Advertising does influence people, which is why newspapers and magazines engage in cutthroat competition to convince corporations to place ads in their publications. What appears in these ads are images that equate emotional well-being with material acquisition and encourage women -? beginning in their teenage years and perhaps even before -- to work at preserving the one "right" look, one that emphasizes thinness except for in the area of breasts, which should always be voluptuous and lips, which should always be full and pouty (Kilbourne, 1995, p. 21).
The average American views three thousand ads in one day. Yet remarkably, most of us believe we are not influenced by advertising. Advertisers do far more than influence our taste -? they manipulate our desires so that their products will become our closest friends and the images that they project of the most.."
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