Advertising Effectiveness

Essay # 115329

Advertising

A discussion on the factors that determine a successful advertising campaign.

1,053 words () | 4 sources | MLA | 2009 United States

Paper Summary:

Often times, when planning an ad campaign, a company will turn to an advertising agency for help. One criterion for choosing an agency is the effectiveness and success rate of their campaigns. This paper examines how, in measuring the effectiveness of an advertising campaign there are multiple criteria which can be employed. The paper also discusses how it is the job of the hired advertising agency to understand these methods and apply them properly in order to create an effective ad.

From the Paper:

"Another method for increasing sales through marketing is by using the internet and the popularity of social networking sites to their advantage. This has shown both success and failure for many companies depending on the technique used. At first, many companies tried posting advertisements on websites such as MySpace, face book, and other social networks but realized that the click through rate for these ads actually ended up with a much lower rate than traditional online banners and resulted in higher costs and lower sales for the companies. The method that seemed to succeed best was to create a face book website for the company. Generally, 79% of internet users click on banner ads on various websites but only 57% of these users clicked on banner ads found on social network sites. "

Sample of Sources Used:

"Can Facebook Help Retailers?" My Techbox Online. January 10, 2009. <http://www.mytechboxonline.com/mtosn/sn-retail-01.html>
Hamp, Andrew. "Boon for Billboards". Advertising Age. January 16, 2009. <http://adage.com/mediaworks/article?article_id=133829>
"In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles". Microsoft Press Pass. June 3, 2008. <http://www.microsoft.com/presspass/press/2008/jun08/06-03AdEffectivenessPR.mspx>
"The ABCs of Effective Advertising". The New York Times. May 13, 2008. <http://www.nytimes.com/allbusiness/AB10063285_