Advertisements as Art

Paper Summary:

In the 1890s, color lithograph posters became a medium to advertise products to the masses. This paper explores how these posters were made and how they influenced consumers. Specific attention is paid to the changing role of women in the 1890s and how this affected their buying habits.

From the Paper:

"In the 1890's, despite a sluggish economy, America was in the midst of a social revolution. More and more companies arose selling products of all kinds to whoever would buy them. Companies selling everything from magazines and books to bicycles found that they had to distinguish themselves from the pack. What better way to do so than to advertise? Taking a lead from the French, poster advertisements flooded the marketplace. While these poster ads represented a product or service, they also represented works of popular art and social commentary. Artists manipulated the ads to target specific groups of people and convince those people to buy into their propaganda. Increasingly, middle and upper class women became the target of companies and ad printers. They had the money and time to view and be persuaded by poster advertisements."

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