A marketing audit of the Active Elderly Communities company.
Written in 2003; 3,680 words; 3 sources; APA; $ 127.95
Paper Summary:
This paper presents the results of a marketing audit of the company, Active Elderly Communities. The paper begins with a brief profile of the company and its facilities and services. The paper then summarizes and reviews the data, which were collected through telephone interviews. The paper concludes with a discussion of the demographic impact on the results.
From the Paper:
"Active Elderly Communities is a privately-held corporation that develops, maintains and operates independent living residential facilities for active elderly persons. The company has been..."
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