Examines purposes & effects of mergers. Applies theory to Dairy Queen/Orange Julius merger.
Written in 1989; 1,575 words; 5 sources; $ 55.95
From the Paper:
"The purpose of this research is to examine the merger of International Dairy Queen and the Orange Julius segment of Orange Julius International. Dairy Queen acquired the Orange Julius segment in 1987. The findings of this research are presented in two parts. Acquisition and merger theory is discussed in the first part, while the acquisition of Orange Julius by Dairy Queen is analyzed in the second part."
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