Abraham Maslow

Paper Summary:

This paper assesses Abraham Maslow's theory of human needs and its application to a wide variety of fields. The paper provides a detailed review of Maslow's Hierarchy of Needs theory, explaining that it addresses the fulfilment of the five basic human psychological needs. The paper briefly defines and provides examples of these needs, which are physiological, security, social, esteem and self-actualization. Next, the paper discusses the application of Maslow's theory to three fields: (1) education, to motivate students and to explain student behavior; (2) business, to shape policies regarding motivation, compensation, job satisfaction and job development and (3) marketing, to explain consumer behavior and to develop relevant sales strategies.

From the Paper:

"Abraham Maslow was the leading psychologist in the development of humanistic psychology, which he labeled the "Third Force" and conceived as a reaction against the first force of psychoanalytic psychology and the second force of behaviorism. Maslow did not reject either Freud or behaviorism, but he did find that both models of psychology were incomplete and inadequate, and he spoke of himself as "epi-Freudian" and "epi-behavioristic," showing that he intended to build upon and add to the foundations of the previous psychologies. Beginning in the 1930s, Maslow began to focus on certain psychological problems that could not be answered within the scope of a "behavioristic," "value-free," and "mechanomorphic" psychology (Moss, 1994, p. 24)."

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