"AT and T"

From the Paper:

"AT&T (formerly American Telephone and Telegraph) is the world's largest telecommunications company providing services, products and systems to consumers, businesses, governments and other telecommunication companies. AT&T has the broadest, most advanced communications network in the world, and also manufactures telecommunications equipment. In addition, the company participates in the computer industry and the financial services industry. This research examines the company's marketing strategy with an emphasis on the company's entry and strategy with regard to the "information superhighway."

AT&T recognizes the importance of a diversified business structure, but all of its business segments are interrelated. The bulk of its revenues come from its telecommunication services segment (61 percent of revenues in 1992 and 59 percent in 1993), but ..."

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