This paper discusses that AOL Europe, the subsidiary of AOL America, is facing a relatively difficult expansion time in Europe and the UK.
Written in 2002; 850 words; 2 sources; $ 30.95
Paper Summary:
The paper states that one strategic mistake AOL made was to simply react to the "numbers" of potential users in the Economic Union and negated the rigid and carefully controlled infrastructure of the Economic Union. The author points out that the European cultures, which make up the EU, are an ever-changing patchwork of influences, ethnic backgrounds, religions and trends that blend chaotically with local traditions. therefore, the local ISPs, typically aware of these idiosyncrasies, are better able to market to the young net surfers. The paper describes the technological structure in Europe and concludes that AOL needs to rethink some of its technology.
From the Paper:
"A second Polish company, ATOM S.A. is the leading private Polish ISP specializing in business and government customers. The company was established in 1997 as a wholly owned subsidiary of ATM S.A., a leading systems integrator on the Polish IT market. Until AOL restructures some of its software so that it can handle Polish, and the cyrilic alphabet with greater dispatch, neither of these ISPs has agreed to do business with them."
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