AIDA - The Advertising Formula

Essay # 53893

Advertising
Business > Marketing

How to write attention-catching advertisements using the AIDA (Attention, Interest, Desire, Action) format.

1,900 words () | 14 sources | MLA | 2004 Germany

Paper Summary:

This essay focuses on the AIDA formula, a useful tool in advertising that assists marketers in writing advertisements that produce fruitful results. It also explains how marketers maximize their marketing potential with the help of AIDA while also exploring the psychological patterns of consumer behavior.

From the Paper:

"Contrary to common believe, the purpose of a headline is not merely to promote a product or to represent a company. Its main purpose is to arouse curiosity and compel the reader to read the advertisement in its entirety. Thus, the headline is often regarded as "the ad for the ad".
Statistics say that marketers have an average of seven to ten seconds to capture the reader's attention."