An examination of the marketing challenges for an American firm expanding to Japan with a cultural overview, product, pricing and distribution.
Written in 1999; 1,350 words; 4 sources; $ 47.95
From the Paper:
"This paper examines the challenge facing an American company seeking to do business in the Japanese market. Historically, Japan has remained one of the most culturally separate countries in Asia, carefully guarding its way of life against foreign incursions. In recent years, as a significant portion of its population has begun to travel abroad, the Japanese market has started to open itself to international business in important ways. Nevertheless, the culture remains a distinct challenge to the American marketer, as many large corporations have been dismayed to discover. Penetrating this market requires a clear understanding of the Japanese character and the cultural elements which are important to introducing new products effectively.
Among all the countries of the Pacific rim, Japan has always represented a unique case with regard to the Western nations."
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