This paper is a research study that performs a concentration analysis of the fast-food segment of the restaurant industry with a view toward developing an explanation for shifting growth and investment trends within the industry.
Written in 2002; 12,800 words; 51 sources; APA; $ 244.95
Paper Summary:
This paper is a research study that investigated: Is profitability associated positively with concentration in the fast-food segment of the restaurant industry? This paper includes an extensive review of the literature that covers many fields: The fast-food industry, external environmental conditions, the market structure, anti-trust concerns, elasticity of demand, productivity and statistical and research procedures. The paper reports the conclusion of the research that the larger firms in the industry dominate the industry because they are more efficient.
Table of Contents
Introduction
Statement of the Problem
Purpose and Significance of the Problem
Background on the Fast-Food Segment of the Restaurant Industry and External Environmental Conditions
Overview of the Remainder of the Study
Review of Related Literature
Theoretical and Conceptual Literature
Market Structure
Antitrust Concerns
Elasticity of Demand
Productivity
Literature Review Summary
Methodology
Research Design
Analytical Model
Data Sources
Data Analysis
Summary
Results
Hypothesis Test Results
Summary
Summary and Conclusions
From the Paper:
"Barriers to exit refer to the costs that would be incurred by a firm should that firm decide to stop participating in a given market. Thus, a market in which participating firms (1) are required to make a high cost investment in equipment and/or facilities, and (2) where such equipment and/or facilities may not (a) be easily transferable by a firm to use for other purposes, or (b) quickly sold without significant loss may be said to be characterized by barriers to exit. Market contestability is defined primarily in the context of ease of exit, and ease of exit is directly related to the barriers to exit character of a market. When a firm can leave an industry or market at little or no cost to the firm, the market is said to be contestable."
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