'Reinventing' Hewlett-Packard

Paper Summary:

The paper looks into the different aspects of competition in the world of computer hardware today. The writer gives the history of the rise of Hewlett-Packard as well as outlining its strengths. Finally, the paper gives strategies used by the company to survive in this market.

From the Paper:

"Hardware marketers are having a harder time as saturation begins to take hold in the market; household computer penetration is rising past 50% With the advent of inexpensive (and even free) machines tied to Internet Service Provider contracts, the computer hardware industry is moving toward commodization. (Brandweek, June 21, 1999). Desktop PC sales declined 3.5% in the U.S. last year and are only expected to gain 1% of that back this year. (Forbes, April 17, 2000.) Equipment prices are falling, businesses and consumers are looking more toward other options for Internet access that represent a combination of computing, content and communication."

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