A discussion of Dell's successful presence on the Chinese market as a premise for its future expansion in other developing countries with high market potential.
Abstract The paper states that Dell's consumer base is not a typical American or Canadian, but a wide range of customers from developing regions like China, India and Brazil. The paper comments that China's growth and internal market developments over the last couple of decades have been an incentive for numerous companies to enter this highly profitable market: Dell is one of them. The paper highlights that Dell's global sales objective is to penetrate the lucrative Chinese market and identifies the threats and opportunities for Dell in doing so. The paper also includes a discussion on opportunities for Dell to enter other global markets.
Outline:
Dell's Global Positioning and Chinese Market
Dell's Presence on Chinese Market
Threats and Opportunities
Marketing and sales methods at Dell
Recommendations
Global Opportunities
From the Paper "For Dell, the Indian market is very applied to the business system that the company promotes. Indeed, the face-to-face system can work especially well when the customers are generally business entities and Dell can sell in India directly to the many software producers who need a reliable hardware platform on which to operate. As such, the recommendation for Dell is to penetrate the local Indian market starting in the large software producing centers and continuing with the urban areas, where more computers users are likely to be located."
Tags: enormous, potential, economy, segmentation, strategic, business
Abstract The writer of this paper analyzes the connection between China's booming economy and the substantial rise in stress levels among the population. This paper details the various factors which contributed to the high levels of stress and depression, including 20 years of economic reforms, increasing competition, job loss and the breakdown of the traditional family unit. This paper supplies extensive data and statistics relevant to the topic of this paper. In China, suicide accounts for 3.6% of all deaths and is the number five cause of death. China's economy is currently growing at an average of 10% per year, the highest growth rate in the world. The writer of this paper contends and explains why the wealthier China became, the more susceptible the population was to mental disorders. The increasing competition within the economic structure is impacting negatively on people's lives. This paper also discusses the strategies being implemented in China to reduce the suicide rate. Beijing opened its first Suicide Research and Prevention Center in 2003 and also launched a 24-hour hot-line to help people cope with psychological problems in hopes of preventing potential suicides. This paper contains 2 graphs and 3 tables relevant to China's economy, employment and suicide rates.
Table of Contents:
Introduction
Method
Background
Discussion
Conclusion
Bibliography
Data Source
Internet Source
From the Paper "The education level amongst Chinese has not been able to catch up with the fast growing economy. Study showed there were still over 10% of the Chinese population still considered to be illiterate. Unemployment is also a problem for China and one that many common citizens find difficult to accept under the communist government. Aggressive reforms of state-owned firms have laid off many laborers with no social insurance, medical benefits and few opportunities for re-employment. Many government-operated companies have trimmed down its work force in order to compete in the open market with other privately owned firms. Official figures show that more than 6 million laid-off state workers have not found new jobs, with an additional 10 million new workers entering the labor market each year."
Tags:economy, stress, reforms, mental, health, depression, society
Abstract This paper analyzes customer satisfaction in the Chinese real estate industry. This research focuses on two studies measuring customer satisfaction in the real estate industry, discuses the implications of the data results, and offers recommendations toward much-warranted improvements in this area, if China is continue at its current intense growth pace.
Contents:
Abstract
Executive Summary
Introduction
Statement of the Problem
Literature Review
Background and Methodology of Proposed Research Design
Proposed Data Collection
Research Findings
Future Research
Conclusion
From the Paper "A survey by Guizhou Property Exchange Center indicates that many consumers are very disappointed by the poor services they had received from real estate agents in Guiyang City, the capital of Guizhou province, with a population of 1.36 million (Shibao, 2000). Prospective home shoppers and renters have indicated their reluctance to use the agents' services as a result of the bad experiences (Shibao, 2000). A research report by Shanghai Real Estate Economic Association for the preparation of WTO entry cited that, in comparison with companies in developed countries, China's local real estate companies have the following weaknesses: 1) lack of experience attributable to their short existence, 2) limited competing capability due to smaller sizes, 3) insufficient capital and backward marketing means, 4) lower management skills; and 5) the overall lack of customer service capabilities (Shibao, 2000).
According to a survey reported in the China Construction magazine, about 59 percent of the urban residents in China now own their own homes. The average living space for most of these urban residents that own their homes is 50-80 square meters; the majority of households surveyed have 2 to 4 people (Shibao, 2000). About 19.7 percent of such respondents live in rented dwellings and 11.5 percent receive rental subsidies from their employers or work units (Shibao, 2000). It was also reported that 21.9 percent of the residents surveyed indicated they would like to purchase new houses with a size of 70-150 square meters within 5 years (Shibao, 2000). Thus, the realty business is highly developed in many cities of China and has become an index of local economic status. However, due to some misunderstanding of realty business and improper orientation of market research in this industry, the existence of overpriced realty has become a commonality. This kind of violation of the relative relationship between demand and supply itself is a problem valuable to research. "
Abstract The paper discusses the Chinese market which is rapidly changing in light of the increasingly global market place. The paper states that the economic boom in China's urban areas is creating a new consumer culture where the consumer has more disposable income, which has affected consumer preferences within the Chinese marketplace. The paper states that the result is that a sophisticated Chinese consumer is emerging and foreign companies need to market to their sophisticated needs, while at the same time marketing to the general population's needs. The paper states that the most effective way for a company to build a strong brand name in the rapidly emerging Chinese market is to adapt itself to the rapidly changing Chinese culture. The paper concludes that despite the numerous challenges that the Chinese market presents, a company can be successful if it spends the time and resources necessary to gain an in-depth understanding of the local culture and the Chinese consumer's attitudes and thus becomes prepared to cope with the many unexpected intricacies of the Chinese marketplace.
Outline:
Introduction
Understanding Cultural Issues
Collective Society
Brand Perception
Language
Aesthetic Sense
Conclusion
From the Paper "The Chinese people carry with them a strong aesthetic sense, based on their perceptions of nature. To the Chinese consumer, in general, images of the natural form are highly attractive. For example, mountains and animals are often used in association with brand names in order to create attractive brand imagery and visual displays. On the other hand, abstract symbols are not favored as they are inconsistent with the Chinese cultural preference for natural aesthetics. Further more, the marketer needs to understand that the Chinese people enjoy complicated forms and shapes and certain colors. For example, the color red is seen as being the most cheerful color and thus can be successfully used to attract people's attention. Another example is the Chinese preference for peaceful imagery, largely a result of the influence of such religions as Confucianism, Buddhism and Taoism. When a company is designing a strategy for marketing their brand in the Chinese marketplace, all of these aesthetic considerations must be made. Therefore, it is important to use specific colors and imagery in order to strengthen the brand's market presence and thus increase overall company profits."
Abstract This paper explores the relationship between Chinese religious, philosophical and political ideas as they have impacted Chinese music. It discusses Buddhist, Daoist and Communist thinking as it affected the composition and performance of Chinese Music. The paper addresses archaeological finds, the influence of yin and yang and Chinese ideas of harmony and pitch.
Abstract Summary: This paper is on Chinese acupuncture. Chinese medicine in general and acupuncture in particular are based on assumptions not found in western medicine. In the West, medicine considers cause and effect, as with a virus leading to disease. Chinese acupuncture is based on forces of yin and yang.
Abstract In this article, the writer discusses what it means for the child of a Chinese family to be a first generation Chinese American. For this study, the writer uses information presented in Jade Snow Wong's book, 'Fifth Chinese Daughter'. Further, the writer examines how the assimilation process may change family values.
From the Paper "In Jade Snow Wong's memoir 'Fifth Chinese Daughter' the author tells the story of one Chinese family's adjustment to life in the United States. Told from the point of view of the family's fifth daughter, Jade Snow, the book examines not only the way in which two different cultures clash, but how two generations of the same family might be at odds over what path in life is most appropriate. Indeed, 'Fifth Chinese Daughter' is an exploration of how family values and culture are affected when the ... "
Abstract The paper discusses how recent Chinese blockbusters such as "Crouching Tiger," "Hidden Dragon" and "Hero" are examples of the popular resurgence of classical Chinese culture and mythology in post-Cultural Revolution China. The paper explains that after decades of effort by the communist authorities to wipe out all traces of traditional culture, national and international fascination with the beauty and romance of Chinese history and myth is stronger than ever. The paper relates that during the Cultural Revolution, not only were artists persecuted for creating 'reactionary' or 'traditional' art, anything of beauty was thought of as decadent and even flower gardens were destroyed."
This paper looks at the actual use of Chinese address terms in various interpersonal relations, the grammatical status of the terms of address, and the condition(s) for their occurrence in Chinese.
Abstract This paper lexamines Chinese address terms, their grammatical nature, usage, history of their use, similarities to other languages, and the social dynamics involved in their use. Through the examination of exact terms, the author demonstrates to the reader, the different ways that these terms can be used, depending upon the audience being addressed.
From the Paper "The extension of kinship terms to non-kin persons like categories 6 and 7 has the goal in Chinese communities of socializing the young into respect for their elders and care for their young. Wu says, ?extending the family relationships to outsiders thus fulfills the goal of "one family under the sky" (tianxia yijia)? (1989).Used by the speaker of these terms implies that the rules of behavior are extended to the addressee; or they might even by said to be imposed upon the addressee. If the addressee feels uncomfortable, he can decline the term of address applied to him in this particular relationship. This can happen when the addressee is genuinely modest or when he senses some degree of insincerity in the act. Usually the socializer who confers the address-form is a parent or a caretaker of the child (Hong 1991). But the same discomfort can occur when the term is inconsistent with the addressee's sense of camaraderie."
Abstract McDonald's is the largest food service retailer in the world with more than 30,000 restaurants in 121 countries. This paper explores the economic impact of McDonald's entering the Chinese market. The two main economic impacts discussed are employment and the encouraging of greater foreign trade and investment. It also briefly describes the economic collaboration between America and China, the restaurant industry in China, and the goals that McDonald's has for the Chinese Market.
From the Paper "Every new McDonald's Restaurant creates at least 100 new job opportunities depending on the size of the store. So by 2013 McDonalds would have created at least 100,000 more jobs for China's economy. In addition, McDonald's provides its employees with an opportunity to advance in the organization, McDonald's Restaurants offers comprehensive training programs to all staff levels and is committed to promoting from within. (http://www.sjross.com/mcdonalds.html) This commitment provides workers with increased pay and training. "
Abstract This is a textual exegesis of classical text in Chinese philosophy. This text is taken from the classic of Chinese philosophy known as "The Book of Changes". The paper reveals some of the reasons for the popularity of the "Way of Changes" when it first originated.
This paper discusses problems of assimilation and acculturation, which Chinese immigrant encounter when conforming to the American mainstream requirements.
Abstract This paper argues that it is wrong for Chinese immigrants to assimilate so fully that they lose pride in their own ethnicity. The author presents the background of Chinese immigration to the United States and the effects of assimilation.
From the Paper "The thesis of this paper is that it is wrong, perhaps even immoral, for Chinese immigrants to assimilate into American society to such an extent that they lose pride in their own ethnicity."
Abstract This paper researches the Chinese Constitution of 1982 and looks at whether its provisions can be enforced in the courts, or if it is merely a statement of the goals of the Communist Chinese leadership.
From the Paper "The Chinese Constitution appears on the surface to be enforceable in the courts. In theory, it requires the Chinese Communist Party to abide by the Constitution and the law. (Gittings and Whitfort) It defines ownership of land in China and allows Special Administrative Regions to be established which provides the legal authority for one country, two systems in Hong Kong and the enactment of the Basic Law of the Hong Kong Special Administrative Region."
Abstract This is an essay analyzing the influence of Buddhism from India on Chinese art. The writer discusses that this profound influence was primarily due to the cultural interchange resulting from the 'silk road' trade route, as well as other routes. The writer points out that Buddhism came to China via these trade roads, and was eventually adapted by Chinese artists. Further, the writer notes that Greek influences are also important in this artistic tradition.
From the Paper "To a certain degree, the art produced by any given culture is a product of the synthesis of all that culture has experienced and been in contact with, though a flavor or 'look' that is distinct to the given culture invariably remains. It should not come as a surprise that China was not immune to influences from other cultures, one of the most significant being Buddhism, which originated in India and spread throughout much of east Asia, including China, Japan and Korea. Buddhist iconography thus became a part of east Asian art, including Chinese art, particularly during the T'ang Dynasty."
Abstract The paper relates that John Searle developed his Chinese room argument in response to some of those who argue that strong artificial intelligence is possible. As will be shown, the Chinese room argument was a thought experiment that appeared to constitute a good argument against the possibility of strong artificial intelligence. The paper shows how it was a sufficiently good argument that many people have been provoked to present counter-arguments in an attempt to rebut Searle's argument. In the paper, the Systems Reply will be considered, as it is proposed that this is the strongest reply to date.
