Video Games and the Vietnamese Market

Paper Summary:

This paper takes a look at Electronic Arts, Inc., one of the major players in the video game industry. The paper attempts to assess the viability of further extending the company's operations into Vietnam. The paper reviews and analyzes the relevant and scholarly literature to develop a sound basis for the summary and recommendations supplied in the conclusion.

Table of Contents
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Overview of Study
Chapter 2: Review of Related Literature
Chapter 3: Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Chapter 4: Data Analysis
Chapter 5: Summary, Conclusions and Recommendations

From the Paper:

"The report also suggests that the idea that software piracy only adversely affects large Western software producers such as Electronic Arts is completely misguided. In this regard, Piazza reports that, "Foreign software makers can spread the piracy risk across multiple markets while local producers take the full brunt of piracy" (2003, p. 44). Although the company has taken the same precautions that are available to all video gaming manufacturers in attempting to protect its products from such piracy, the fact remains that it is a simple matter to copy the company's products and it can reasonably be expected that this practice will continue unabated until the government of Vietnam is able to establish more stringent controls. "

Sample of Sources Used:

• Annual report - Form 10-K for Electronic Arts, Inc. (2006). Yahoo! Finance. Retrieved June 17, 2006 from http://biz.yahoo.com/e/060612/erts10-k.html.
• Black's Law Dictionary. (1990). St. Paul, MN: West Publishing Co.
• Blenkhorn, D. L., & Fleisher, C. S. (2001). Managing frontiers in competitive intelligence. Westport, CT: Quorum Books.
• Cavusgil, S. T., & Knight, G. A. (2004). Innovation, Organizational Capabilities and the Born-Global Firm. Journal of International Business Studies, 35(2), 124.
• Davies, B., & Ellison, L. (2003). Strategic direction and development of the school: Key frameworks for school improvement planning. New York: RoutledgeFalmer.

More papers on Video Games and the Vietnamese Market:

• Term Paper # 73172 : "Video Games And The Army"
• Research Paper # 72005 : "Video Games and Violence"
• Persuasive Essay # 72946 : "Video Games and Children"

APA Citation:

MLA Citation: