A qualitative literature review research project studying the mobile commerce (m-commerce) industry.
Written in 2008; 8,600 words; 16 sources; APA; $ 181.95
Paper Summary:
This paper researches the question that mobile value is likely to constitute a much greater driver for consumer adoption of m-commerce than wireless value. In this paper, the literature review presents the demographics of the users, statistics about network services and the type of use across many countries.The author stresses that studies of usability of screens and information output is difficult to generalize to mobile devices. The paper includes 22 figures.
Table of Contents:
Introduction
Overview of Mobile Commerce
Methodology
Literature Review
Types of m-Commerce Transactions
Four Categories of Group-Oriented m-Commerce Services
The Main Distinction between e-Commerce and m-Commerce
Technology Acceptance Model (TAM)
Unified Theory of Acceptance and Use of Technology Model (UTAUT)
The Success of IMode and m-Commerce in Japan
Summary of Literature Reviewed
Recommendations for Future Research
From the Paper:
"There have been many various innovations focused toward attempting to make the wireless devices used for mobile commerce user friendly and with an interface design that is effective in transference of meaning in communication. The work of Peter Tarasewich (2002) relates the fact that a "well-designed and usable interface to any application is critical." Websites that are designed properly "help ensure that users can find information that they are looking for, perform transactions, spend time at the site, and return again."
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