This dissertation is an extensive report of research to analyze the internationalization strategies taken by Xerox, Ricoh and Canon to respond to challenges posed by China's emerging market.
Written in 2006; 15,125 words; 100 sources; MLA; $ 249.95
Paper Summary:
This paper explains that one of the major findings of this research to analyze the internationalization strategies taken by Xerox, Ricoh and Canon to respond to challenges posed by China's emerging market was that cultural distance was a far less significant internationalization challenge in the Chinese office electronics industry than the literature review suggested. The author points out that the research confirmed the significance of administrative heritage and organizational structure as key internationalization challenges that firm's face including those in the Chinese office electronics industry. The paper indicates that the internationalization process leads to a network of international market activities through foreign direct investment and other forms of international business involvement and may result in the inter-dependencies of all multinational corporations in one host country, which is one important aspect of internationalization.
Table of Contents
Introduction
Literature Review
Internationalization Challenges
Local Market Disadvantages
Disproportionate Operating Costs and a Denial of Benefits Afforded to Domestic Firms
Cultural Distance and Market Entry Modes
Political Bargaining and Positioning
Institutional Differences and Corruption
Local Density and WFOE Performance
Organizational Capabilities
Administrative Heritage
Organizational Structure
Internationalization Strategies
Exporting
International Licensing Agreements
International Joint Ventures and Strategic Alliances
Wholly-Owned Foreign Enterprise
Doing Business in China
The Global Office Electronics Industry
Research Design
Case Study Approach
Data Collection
Framework for Analysis
Case Studies
Short-Term Challenges
Cultural Distance and Organisational Capabilities
Political Bargaining and Positioning
Long-Term Challenges
Administrative Heritage
Organizational Structure
China Strategies of Office Electronics Firms
Discussion
Short-Term Challenges
Long-Term Challenges
Limitations
Conclusion
From the Paper:
"There are many local market conditions that could test a company's resolve to enter a new and unfamiliar market, which present themselves as key challenges to firms. The initial challenge comes in the form of entry barriers. Jennifer Rankin (2003) interprets these barriers in terms of the huge investment and risks that the undertaking entails. Moreover, the return on investment may take years to materialize. So if the company is a penny-pincher afraid to take risks and also in a hurry to recoup its investment, it might as well forget internationalization."
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