Globalization and Culture

Paper Summary:

The paper illustrates how the impact of globalization on individual cultures is most apparent at the personal level of each nation's citizens and is becoming more visible with the globalization of business. The paper describes how cultures impact and are constantly being impacted by globalization. The paper emphasizes the reciprocal effects of one culture on another. The paper illustrates its thesis through case studies, empirical evidence, secondary research and primary research from interviews with people who attempted to assimilate into cultures radically different than their own.

Outline:
Summary
Westernization in India: Call Center Training in Bangalore
Cultural Bias with a Sense of Urgency: Meet Silvio Napoli
Key Findings on Globalization and Culture
Conclusion

From the Paper:

"The fact that businesses are now more global than ever is acting as a catalyst to push people together from widely varying cultures in the pursuit of business strategies and initiatives. To claim, however, that the globalization of business is forcing a westernization of the world's less prosperous nations is erroneous; in fact, the opposite is occurring. Workers in these third world nations want the same level of personalized, tailored products and services as they see in the world's wealthiest nations, only tailored to their religious and cultural beliefs, which are quite different from westernized nations."

Sample of Sources Used:

• Case Study Analysis (2005) - From the research and advisory firm LWC Research. Orange, CA. Accessed from the Internet on March 10, 2006: http://lwcresearch.com/filesfordownloads/SchindlerCase.pdf
• Competitive Advantage of Nations (1990) - Dr. Michael Porter. Article from Harvard Business Review. Boston, MA. March - April 1990. Pages 73 - 91.
• Selling Into India: Lessons Learned From Silvio Napoli (2005) - Article from CRM Buyer Magazine. Louis Columbus. April 22, 2005
• Silvio Napoli at Schindler India (A) (2003). - Accessible after purchase from the Harvard Business Review website: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml;jsessionid=3XHOCFKZZ3NGQAKRGWDSELQ?id=303086
• The World Is Flat (2005) - Thomas R. Friedman, author. Farrar, Straus, and Giroux. New York, NY. Published 2005

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