This paper is a complete dissertation exploring the potential sale in China of Gurudafood, Indonesian snack food products.

Written in 2006; 25,815 words; 30 sources; APA; $ 249.95

This paper explores the research question: What strategies are needed to assure Garudafood can launch a profitable product into the Chinese marketplace? The author reports that the research design method for this study is in the form of a case study of Garudafood, utilizing a structured interview with the Garudafood marketing manager and a survey of the company's target market. The paper relates that the research concludes that the best channel for the Garudafood products from Indonesia is the indirect channel: importer to retailer to end-consumer. The paper includes pictures, tables, diagrams and surveys.

Table of Contents:
Introduction
Background - Snacks Industry in China
Overview of the Problem
Research Question
Research Objectives
Benefits of the Study
Scope of the Study
Definitions of Terms to be Used in the Study
Problem Context
Industry/Organizational Perspective/Implications
Overview of Garudafood and its Products
Economic Conditions in China
Advantages and Disadvantages of Investing in China
Provide Tools to Invest in China
Food and Snacks Industries Background
Pros and Cons of Investing in China
Legal Issues or Aspects
Target Audience
Industry Analysis: SWOT Analysis
Marketing Methods
Advertising and Promotion
Opportunities
Snack Characteristics
Review Of Literature
Research Design/Methods
Research Design
The Degree of Research Question Crystallization: Formal Study
Method of Data Collection: Secondary Data
Research Effects of Variables: Ex Post Facto
Purpose of the Study: Descriptive
Time Dimension: Cross-Sectional
Topical Scope: Case Study
Research Environment: Field Setting
Data Collection Methods
Limitations Of Research
Data Analysis And Presentation
Data Presentation
Answers to the Survey Questions
Business Environment in China and Market Opportunities
Benefits and Costs of Investing in China
Summary of the Surveys And Evaluation of the Overall Outcome
Data Analysis
Outcome from the Surveys
Revenue Projections
Break-Even Analysis
Balance Sheet
Balance Sheet
Summary, Conclusions & Recommendations
Summary
The Four Ps
Product
Price
Place (Distribution)
Promotion
Product Positioning
Financial Analysis
Competitive Analysis
Marketing Plan
Conclusions
Implementation Plan/Action Plan
Recommendations
Appendix: Target Market Survey, Supermarket Manager Survey, Garudafood Marketing Manager Interview

"The price is also very important, because some countries will pay much more for certain things than other countries will. It is important, therefore, to ensure that a country wants what is going to be sold and that it matters enough to it that it will pay a realistic price for the items. In other words, if the product is brought to a new country and marketed well but the price is too high for what the people in that country will pay, the product will not sell.This will happen regardless of how good the product is or how well the marketing is done, and has little to do with whether customers are satisfied with a product."

Tags: swat, strategy, superstores, machines, break-even

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