E-Commerce

Paper Summary:

This paper provides a broad depiction of the development of e-commerce, including several techniques to successfully implement such a program. The paper focuses specifically on methods of marketing and development. The paper concludes with a discussion on computer mediated environments (CME), and how companies can use this software to grow their business on the web.

Table of Contents:
Preface
Chapter 1:E-Commerce, Broadly Examined
Chapter 2: An E-Commerce Solution For Businesses
Chapter 3: Computer-Mediated Environments
References

From the Paper:

"Making business information available is one of the most important ways to serve the customers. But if one looks at serving the customer, one will find even more ways to use WWW technology. How about making forms available to pre-qualify for loans, or have one's staff do a search for that classic jazz record one's customer is looking for, without tying up one's staff on the phone to take down the information? Allow the customer to punch in sizes and check it against a database that tells him what color of jacket is available in one's store? All this can be done, simply and quickly, on the WWW."

Sample of Sources Used:

• Alba, Joseph W., J. Wesley Hutchinson, and John G. Lynch, Jr. (1991), "Memory and Decision Making," in Thomas S. Robertson and Harold H. Kassarjian, eds., Handbook of Consumer Behavior, (Englewood Cliffs, NJ: Prentice-Hall).
• "American Electronics Survey." Duncan Group. Wall Street Journal 14 November 1998. 34-34E.
• Anderson, James A. and Timothy P. Meyer (1988), Mediated Communication: A Social Action Perspective (Newbury Park, CA: Sage Publications).
• Baxton,J. Electronic Commerce [online]. Available: http://www.people.virginia.edu/~jwb7w/icomm/home.html. (April 15, 1999)
• Berners-Lee, T., R. Cailliau, N. Pellow, and A. Secret (1993), "The World-Wide Web Initiative," in Proceedings 1993 International Networking Conference.

More papers on E-Commerce:

• Essay # 143724 : "E-Commerce And Business Strategy"
• Research Paper # 89315 : "E-Commerce and E-Business in the 21st Century"
• Essay # 90539 : "Issues in E-Commerce Websites"
• Essay # 85516 : "E-Commerce"

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