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E-Commerce Strategies

This paper is a dissertation based on actual phone interviews and surveys for an e-business strategy for Waseta International Trading Company in China's nutrition industry.
11,360 words (approx. 45.4 pages) | 34 sources | APA | 2006 | United States
Published on: Oct 23, 2006

Paper Summary:

This paper explains that the research uses SWOT, Porters Five Forces, 7s and Value Chain models to analyze IT strategies for the Waseta International Trading Company operating within the Chinese nutrition market including health food and vitamins. The author points out that an IT e-business strategy delivers opportunities to generate greater non-interest-based revenues, opens up new markets and reduces costs as transaction costs are lowered; however, integrating back-end systems is a the key to effective services and vendors must work with the company to ensure high performance integration of legacy systems to exploit existing systems. The paper stresses that there is a need for organizations to re-assess their organization's risk procedures and damage control methods in order to assess better avenues of containment such as alternative site data storage. Figures and tables.

Table of Contents
Introduction
Background
Statement of the Problem
Purpose of the Study
Review of Related Literature
Introduction
Definition of Strategy
China and IT Strategy
China's Health Food Industry
Executive Summary: Waseta
Four Models
SWOT Analysis
Porter's Five Forces
7s Model
Value Chain
IT Strategy and the Organization
Methodology
Introduction
Procedure
Plan for Data
Analysis, Discussions and Conclusion
Introduction
Strategic Analysis of Waseta
SWOT
Porter's Five Forces
7s Model
Value Chain
Shortcomings of the Research
Implications of IT Strategy
Risk Prevention
Brand Identity
From the Technical View
E-Supply Chain Management
Procurement
Enterprise Resource Planning
From the Managerial View
Internet Infrastructure
Online Security
Implementation of IT Strategy
Reasons for IT Strategy
Implementation Schedule
Recommendations
Conclusion

From the Paper:

"There is a perception that the more densely populated an area becomes the higher the competition with the company struggling for market participation. This is an incorrect assumption because most of the nutrition companies are operating online mainly suppliers to manufacturers or to the public. This results in less advertising and an environment where the competitive spirit is unvoiced. So it can be assumed that the competition is actually low. What determines the success of a vitamin company online has to do with the Internet presence not just as a web site but also to the customer via email or other sites as secured banners. Because of this, many other companies (like Waseta should ) are looking into more flexible packages or are partnering with better IT providers in order to have greater Internet presence."

Cite this paper

APA Citation:

E-Commerce Strategies (2012, April 01). Retrieved May 25, 2012, from http://www.academon.com/Dissertation-or-Thesis-E-Commerce-Strategies/74741

MLA Citation:

"E-Commerce Strategies " 01 April 2012. Web. 25 May. 2012. <http://www.academon.com/Dissertation-or-Thesis-E-Commerce-Strategies/74741>




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