Presents a complete dissertation, which compares the cross-cultural promotion of anglo-rock and heavy metal music in France and the USA.
Written in 2003; 16,060 words; 112 sources; APA; $ 249.95
Paper Summary:
This paper investigates why the promotion and sales of anglo-rock and heavy metal are less in France than in the USA. The music industry, the marketing of music and the research methodology are fully explained. The author reports that the research found that the differences were because of cultural factors. In France, lyrics are more important than the music. Therefore, because the French do not necessarily speak English, they are not specially interested in a music whose lyrics are not understood. The author stresses the importance of knowing cultural preferences and behavior in international marketing because cross-cultural promotion cannot be standardized. Includes many color graphs and tables.
Table of Contents:
Abstract
Introductory Chapter
Background of the Research
Theme
Research Problems
Research Rationale
Research Motivation
Research Question
Aims and Objectives
Hypothesis
The Research Project
Definitions
Scope and Limitations
Outline of the Report
Anglo-Rock/Heavy Metal Industry and Music Marketing Theories
The Industry Environment
The Music Industry
The Entertainment Industry
Sales of Recorded Products
Record Companies
Evolution of the Environment
Independent Companies
Cyclical Theory
The Rock Industry
The Anglo-Rock/Heavy Metal Music Style
Definition
History
French Music Industry
French Rock History
French Music Market
Marketing Theories
Marketing Activity
Marketing Definition
Marketing Goal
Marketing Strategies
Marketing Mix
The Promotion Activity
Music Marketing
Music Marketing Definition
Music Marketing Departments
Music Marketing Goals
Music Product
Music Marketing Strategy
Music Promotion
Music Promotion Definition and Goals
Music Promotion Strategy
Music and Artist Promotion
Promotion Means
Traditional Promotion Means
Radio Promotion
Television Promotion
Live Performance Promotion
Press Promotion
Internet Promotion
Original and New Promotion Means
International Marketing
Culture Theories
Culture Definition
Culture Theory
Impact of National Cultures on Promotion
Music Cultures
French Music Regulations
The Method Chapter
Research Methodology
Methodology to Recolt Quantitative Data
Live Promotion
Radio and TV Promotion
Methodology to Recolt Qualitative Data
Limitations of the Methodology
The Results Chapter
Results from Quantitative Data
Live Promotion
Radio and TV Promotion
Results from Qualitative Data
The Conclusions Chapter
Appendices A-O
From the Paper:
"Dolfsma (2000) explained that music industry has a structure that is a blending between local and global. Majors are global companies organised at the international level with subsidiaries in more than one country. The typical organisation chart of the majors' subsidiaries worlwide is composed of three main departments (marketing, international and nation). Rock music is usually marketed in each of these three departments that is why it is impossible to quantify and know the proportion of Rock music produced".
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