eBay Marketing

Descriptive Essay # 104578

Business > Companies
Business > Marketing
Computer and Technology > Internet

eBay Marketing

An overview of eBay - the online auction company.

1,982 words () | 9 sources | APA | 2008 United States

Paper Summary:

This paper describes the workings of eBay - the market leader in on-line auction platforms. It discusses the appeal and growth of eBay as well as its competitors and then provides some recommendations as to how the company could be improved.

Outline:
Executive Summary
Produce Description and Features
Product Branding
Product Positioning
Produce Life Cycle
Recommendations for Improvement

From the Paper:

"eBay is known as the market leader for an auction platform within the online sector. eBay is revolutionary because it integrates technology in such a way that brings demanders and suppliers together to buy and sell a host of consumer products. eBay sells everything possible, even absurd items that would be considered value-less in everyday life. eBay's success is also posited on the fact that the site has a tremendous amount of customer loyalty. Part of this stems from how eBay integrates security policies to minimize fraud and integrates other aspects of its product line within the overall company structure."

Sample of Sources Used:

eBay Corporate Website. "eBay Company Overview". Retrieved on June 14, 2007 from http://pages.ebay.com/aboutebay/thecompany/companyoverview.html
Kambil, Ajit, Kamis, Arnold, Koufaris, Marios, Weinberg, Bruce. "E-Marketing is getting ambitious: digging deeper and reaching higher by refining our assumptions". e-Service Journal, 3, 3 (2004): 1-3. Retrieved on June 14, 2007 from http://e-sj.org/e-SJ3.3/esj3_3_WebGuestEditorsColumn.pdf
Krishnamurthy, Sandeep. "A comparative analysis of eBay and Amazon", in Forthcoming in Intelligent Enterprises Of The 21st Century, Editors: Jatinder N. D. Gupta and Sushil K. Sharma, Pennsylvania: Idea Group Publishing, Hershey, 2003. Retrieved on June 14, 2007 from http://faculty.washington.edu/sandeep/d/amazonebay.pdf
Sailer, Katharina. "Searching the eBay Marketplace", Institute for Statistik (n.d.). Retrieved on June 14, 2007 from http://www.statistik.lmu.de/~ksailer/searching_ESWC.pdf
Sinclair, Joseph. "EBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site", 4th edition. New York: AMACAOM, 2005.