Virgin Atlantic Airlines

Paper Summary:

This paper explains that, in a very competitive industry, Virgin Atlantic has managed to maintain a unique persona while daring to go where no other company has dared to go, which helped make Virgin Atlantic a vast, unique and ever-growing success. The author evaluates, using weighted scores, the company's external and internal environments and strategic factors. The paper presents recommendations for implementation and control of the issues discovered in this strategic audit. Includes many charts.

Table of Contents:
Current Situation
Current Performance
Strategic Posture
Mission
Objectives
Strategic Managers
Corporate Officers and Directors
External Factors
External Factors
Internal Environment
Strategic Factors
Implementation and Control

From the Paper:

"It's quirky, fun, and indescribable from a business perspective. The story of Virgin Airlines and its founder Richard Branson are truly a "rags-to-riches" story. While gaining success in many of his business endeavors, Richard Branson never lost his sense of humor or zest for life and as a result this mentality has funneled through to Virgin as a whole and this applies to Virgin Atlantic."

Sample of Sources Used:

• Annual Report. (2007) British Airways. Retrieved August 14, 2007 from http://media.corporate-ir.net/media_files/irol/69/69499/Annual_Report_and_Accounts.pdf
• Hirschkorn, J. (2006, December). The Virgin finance queen. Accountancy, 138(1360), 38-41. Retrieved August 14, 2007, from Business Source Elite database.
• History. (2007). Virgin Atlantic. Retreived August 14, 2007 from http://www.virgin-atlantic.com/en/us/allaboutus/ourstory/history.jsp
• Information. (2007) Virgin Atlantic. Retrieved August 14, 2007 from http://www.virgin-atlantic.com/en/us/passengerinformation/index.jsp
• Virgin Atlantic. (2007). Hoovers. Hoover's Custom Report. 1-27.

More papers on Virgin Atlantic Airlines:

• Essay # 47372 : "Virgin Atlantic Airlines"
• Analytical Essay # 59338 : "Virgin Atlantic Airways"
• Research Paper # 109440 : "Virgin Atlantic Upper Class"

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