Thomas Cook

Descriptive Essay # 99812

Advertising
Business > Companies
Business > Consumer Behavior

Thomas Cook

A brief review of the website of the multinational travel agency, Thomas Cook.

714 words () | 2 sources | MLA | 2007 Egypt

Paper Summary:

This paper looks at the Thomas Cook website and discusses its strengths and weakness from the perspective of a potential customer. The paper points out that navigation on the site is a strong point, but the site's actual content is weak. The paper concludes that there are some improvements that should take place so as to advance the site and make it more attractive and appealing to its target audience.

From the Paper:

"On the other hand, content is imperative for any website to attract the audience, but, unfortunately, Thomas Cook's web site content represents a weak point in the web site. Internet sites should be updated daily or weekly in order to attract the audience and to make the information more reliable .Thomas Cook's site is not an updated site, so the audience will not be interested to visit it or to deal with the agency for future trips. For instance, people who are interested in traveling all over the world need updated sites in order to trust the agency information. The awareness advertisements make the consumer confused about using the Thomas Cook's website or packages, because it is an unorganized awareness advertisements. "

Sample of Sources Used:

Thomascookegypt.com http://www.thomas cookegypt.com
"10 Criteria To Evaluate a Website" MCIL June 10th, 2007. http://www.mcil.co.uk/review/7-10-criteria.htm