The Ocean Beach Flower Market

Paper Summary:

This paper explains that the Ocean Beach flower market in San Diego seems to be the epitome of people helping their neighbors and getting fabulous products in return. The author describes the medley of organic, natural and locally grown products all of which have been brought by colorful and interesting vendors from all parts of southern California. In addition, the paper relates that all of the vendors with whom the author spoke relayed a joy in their experiences, which represents the attitude that makes this farmers' market successful: community, family ties and an appreciation of the local flora and fauna.

From the Paper:

"To this man the local produce venue keeps him from having to have contracts with wholesale vendors or chain corporations that require larger scale operations and keep his growing techniques affordable. Another great aspect of the regulations surrounding San Diego's Farmers' Markets is that the farms being nearby keep the cost of production down which in turns keeps the cost to consumers down as well. Along with a small shop on the color-filled farm's premises this local entrepreneur says that there is nothing like selling what you take pride in to people who really appreciate where it comes from. The type of consumer who attends the Farmers' market usually has greater respect for the growing process and amount of work that goes into his product, according to the Vista farmer, and this allows him to focus on the consumer as a person as opposed to just a marketing concept."

Sample of Sources Used:

• "Certified Farmers' Markets." Farm Bureau San Diego County. Ed. San Diego Farm Bureau. 02 Feb. 2009 <http://sdfarmbureau.org/BuyLocal/Farmers-Markets.php>.
• "California Code of Regulations." California Code of Regulations. Ed. Westlaw. California Office of Adminstrative Law. 02 Feb. 2009 <http://government.westlaw.com/linkedslice/default.asp?Action=TOC&RS=GVT1.0&VR=2.0&SP=CCR-1000>.
• "Certified Farmers Market Program." CA.gov. Ed. State of California. Caifornia Department of Food and Agriculture. 02 Feb. 2009 <http://www.cdfa.ca.gov/is/i_&_c/cfm.html>.

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