Profiles the market research industry in Australia as part of the author's preparation to develop his own consultancy.
Written in 2009; 960 words; 8 sources; MLA; $ 34.95
Paper Summary:
This paper defines market research and the sub groupings of quantitative and qualitative research. The author states that, according to industry classification, in the Australian market research is part of the property and business services in the subcategory of marketing and business management services. Associations in the industry in Australia are also presented.
Table of Contents:
Definitions
Definition of Market Research
Definition of Qualitative Research
Definition of Quantitative Research
Definition of Market Research Consultancy
Industry and Sector
Services
Custom Research Services
Instruments
Clients
Associations in the Industry
AMSRS
MAANZ
AMSRO
ESOMAR
From the Paper:
"The Australian Market & Social Research Society is a non-profit professional organization, composed of more than 2,000 practicing researchers. This society works closely in Australia with AMSRO and internationally is a member of ESOMAR. Its aim is to promote market and social research, create a network of professionals, and improve standards and ethics in that field."
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