Smithfield Foods

Paper Summary:

This paper talks about the success of Smithfield Foods. The author describes the origins of Smithfield Foods and discusses how Smithfield Foods have come to be as successful as they are today. The strategies that Smithfield Foods employed include the creation of a strong brand composed of high quality products and acquisitions in the United States and Europe. The paper explains how Smithfield Foods has used franchising operations to their benefit and that the success registered by the Smithfield Foods company represents their outstanding capabilities to best work with the given resource constraints. The paper also offers recommendations for improvements to the organization such as market research and better waste elimination methods from Smithfield farms.

From the Paper:

"The second most important recommendation has a more environmental nature and regards the waste eliminated from the Smithfield farms. They generally pose threats for the individuals' health and the issue must be resolved. The search for a viable solution has been tedious, but the company should request the services of specialized environment organizations and work together to resolve the matter. Through this, they would gain the approval of the community, which would perceive Smithfield as a fighter for individual and environmental health, and through this perception, the market share, the competitive position and the corporate performances could once again increase."

Sample of Sources Used:

• Hosmer, L.T., Smithfield Food's Vertical Integration Strategy, 2004
• Thompson, A.A. Jr., Strickland, A.J. III, Gamble, J.E., Crafting and Executing Strategy, 15th Edition, McGraw Hill/Irwin
• Business Intelligence: Smithfield Foods Competitive Analysis, Hoovers, 2008, http://www.hoovers.com/smithfield-foods/--ID__14734,target__business_intelligence--/free-co-samples-index.xhtml last accessed on July 14, 2008
• Vertical Integration, Quick MBA, 1999-2007, http://www.quickmba.com/strategy/vertical-integration/ last accessed on July 14, 2008

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