Public Relations

Paper Summary:

What are public relations? Is there one real definition that will incorporate the various aspects of public relations and suffice? Many people understand that public relations is a vital part of an organization but when trying to give an exact definition, it can be difficult to clearly put it into words. This paper focuses on one definition of public relations and how it compares and contrasts to three other definitions from various sources.

Paper Outline:
Introduction
Personal Definition
Defining Public Relations
Compare and Contrast
Compare and Contrast with Personal Definition
Conclusion
References

From the Paper:

"The similarities between the three definitions from different sources are communication between the organizations cause and the target audience, creating a goodwill image between the organization and target audience, and active participation from the organization to seek and maintain positive relationships with the target audience. Communication must be accomplished in order for the external factors view the organization in a positive manner. By having a good image, an organization builds trust that will increase the chance at influencing individuals to purchase their products."

Sample of Sources Used:

• Lattimore, D. (2004) Public Relations. New York, NY: McGraw Hill
• http://www.buildingbrands.com/definitions/marketing_definitions_index.html
• http://www.motto.com/glossary.html

More papers on Public Relations:

• Analytical Essay # 90605 : "Effective Public Relations"
• Essay # 90346 : "Public Relations Overview"
• Research Paper # 96892 : "Public Relations and Marketing Management"
• Comparison Essay # 89007 : "Public Relations"

APA Citation:

MLA Citation: