Public Relations

Paper Summary:

The paper looks at a public relations (PR) definition that says that public relations determine the message and then selects the suitable means to present that message to its chosen audience or end-consumer. The paper explains that this definition lays the groundwork for the company. The paper then provides a second definition that says that PR measures the success or failure or the PR campaign and sets new directions according to its progress. The paper explains that this is an assessment of the first definition. The paper's third definition says that PR does the above and also analyzes trends, locates trouble spots, fixes them and keep them fixed. The writer relates that his definition of public relations consists of all the above.

From the Paper:

"Public relations refer to a set of planned activities, which help an entity establish identity, acquire business credibility and authority (Fey 2003). It makes the audience remember the entity through repetitiveness or a strong approach in delivering a message or information. It may seem cheap, at times, but unlike advertising, public relations are not free. Unlike advertising, public relations or PR cannot be bought. It must be established with effort, timeliness and the correct approach. It may not be well understood, but PR remains the most effective marketing tool of a small business (Fey)."

Sample of Sources Used:

• Cartledge, E. (2003). Public Relations - Communications Outlook. 2 pages. Information Outlook: Special Libraries Association
• Fey, L. (2003). Front-Page PR. 2 pages. Art Business News: Advanstar Communications, Inc.
• Wylie, F. W. (1992). A Real Look in the Mirror - Evaluating the Field of Public Relations. Communications World: International Association of Business Communicators

More papers on Public Relations:

• Analytical Essay # 90605 : "Effective Public Relations"
• Essay # 90346 : "Public Relations Overview"
• Research Paper # 96892 : "Public Relations and Marketing Management"
• Comparison Essay # 89007 : "Public Relations"

APA Citation:

MLA Citation: