Paper Summary:

The paper defines "marketing" and states that successful marketing execution depends on focusing and initiating a process that will achieve a goal. The paper emphasizes that the goals of an organization must be set in the form of a vision and mission statement and that marketing principles develop from these statements. This paper then proceeds to discuss the definition of the vision and mission statements, analyze the market plan, the diversity of the 5Ps (product, people, place, price, and promotion), and the application of the 5Ps in relation to Genesys Regional Hospital's marketing plan.







The paper discusses marketing and states that marketing execution depends on the focus and initiation process that achieves its goal. The paper discusses how marketing principles develop from an organization's mission and vision statements.

Outline:
Introduction
Marketing Principles
Marketing Plan
Conclusion

From the Paper:

"The vision statement of an organization presents inspiring words developed by select leaders conveying the direction of the company. This statement defines the purpose through organizational values and employees expected behavior. These inspirational words are designed to enhance employees to attain a zenith in service and found a magnetic public trust. The vision statement manifests the positive reasons employees should work with the organization. "A vision statement for a new or small firm spells out goals at a high level and should coincide with the founder's goals for the business" (Ebben, 2005, p. 2). Within a healthcare establishment, the direction of the organization is to deliver high-quality health care service to each of the requesting recipients. Core ideology and envisioned future are components of a vision statement."

Sample of Sources Used:

• Capon, N. (2007). The marketing mavens. New York: Crown Business.
• Coddington, D. C., Fischer, E. A. & Moore, K. D. (2001). Strategies for the new health care marketplace. Managing the convergence of consumerism and technology. San Francisco: Jossey-Bass.
• Corvus International. Inc. (2007). Growing people, guiding leaders system, psychology and software. Retrieved October 4, 2007, from http://corvusintl.com/5ps_survey_help.htm
• Ebben, J. (2005). Developing effective vision and mission statements. Retrieved October 6, 2007, from http://www.inc.com/resources/startup/articles/20050201/missionstatement.html
• Emergency Nurses Association (2007). Vision/mission statements and code of ethics. Retrieved October 8, 2007, from http://www.ena.org/about/mission/

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