Google, the Company

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Google, the Company

This paper describes the Internet company Google by focusing on innovation, ethics and technology and how each factor relates to the four functions of management.

1,330 words () | 5 sources | APA | 2005 United States

Paper Summary:

This paper explains that, for any business to survive in today's highly competitive market, especially in the electronics business, management needs to perform the functions of planning, organizing, leading, and controlling in order to maintain a level of operational and financial success. The author points out that Google, which is in the center of the Internet business world, has managed to handle all internal and external factors with ease although not always on the first try. The paper relates that the key to Google's success is its ability to be flexible in management and management functions. The author stresses that management planning impacts innovation at the earliest stages of development. The paper states that the Google cultural ethics is particularly known for a relaxed environment: The company is not serious about anything but "search".

Table of Contents:
External and Internal Factors
Innovation
Ethics
Technology
Conclusion

From the Paper:

"In terms of organizing, technology has allowed managers to gather and assimilate resources in ways not previously possible. Information may be pooled from multiple sources in an expedient manner, which may have taken drastically longer in the past. When determining the rank of websites, Google's managers must gather countless amounts of Internet data in an attempt to organize the restructuring of a search algorithm. Telephones, video conferences, and email are other advances in technology used to link multiple subsidiaries and geographical locations; all leading to an increased ability to organize personnel and other resources."

Sample of Sources Used:

Coy, P. (6 Mar 2006). The Secret to Google's Success. Business Week, 3974, 42. Retrieved April 3, 2006 from the ProQuest Database using the University of Phoenix Online Library.
De Guzman, M. (17 Mar 2006). Content, not trickery, key to Web visibility. ComputerWorld Canada, 22, 6, 1. Retrieved April 3, 2006 from the ProQuest Database using the University of Phoenix Online Library.
Kroll, L. & Fass, A. (2006). The World's Billionaires. Forbes. Retrieved on April 2, 2006 from The World Wide Web: http://www.forbes.com/home/lists/2006/03/07/06billionaires_worlds-richest-people_land.html
Lowell Sun, The. (29 Mar 2006). Acquaint yourself with Google's little-known shortcuts. The Lowell Sun, 1. Retrieved April 3, 2006 from the ProQuest Database using the University of Phoenix Online Library.
Wikipedia contributors (2006). Wikipedia, The Free Encyclopedia. Retrieved April 2, 2006 from The World Wide Web: http://en.wikipedia.org/wiki/Google