Fashion Designer Monique Lhuillier

Paper Summary:

This paper discusses the history of fashion designer, Monique Lhullier as she has risen from her roots in a third-world country to becoming one of the hottest fashion designers. It first describes the launch and progress of her career and then looks at Lhullier's deisgns and her marketing strategy. Finally, the paper provides the writer's personal opinion of the designer.

Table of Contents:
Lhuillier's Career is Launched
Her Designs
Financial Data
Marketing Strategy
Personal Observation
Overall Opinion

From the Paper:

"It's as though Lhuillier has not taken a wrong step. Her rise to fame was paired with a romantic love story of the accountant fiance who became the powerful business partner. After 10 years of marriage, the couple had their first baby, a bouncing boy named Jack and his room is profiled in this year's big spread in Elle Decor magazine. Hers is a contemporary portrait of perfect domesticity, a this-could-be-you scenario that makes her beautiful, elegant, flattering wedding dresses all the more appealing. Lhuillier as a representative for her own line, the lines themselves, and what they represent, through precision marketing, outside encouraging forces (think: celebrity support) and/or the clientele's imagination all create a dream design company, and, ultimately, a dream designer."

Sample of Sources Used:

• Brailsford, Karen. Source: Phone Conversation with Karen Brailsford of E! Entertainment Citation: (K. Brailsford, personal communication, April 30, 2008)
• Brown, Rachel. (October 12, 2007). Monique Lhuillier Expands on Melrose. Women's Wear Daily. Pg 12
• Foley, Bridget. (September 1, 2005). Monique, tres chic: Monique Lhuillier touts a youthful elegance from her base in Los Angeles; Fashion Flash. W. Pg. 310(3).
• Rubenstein, Hal. (December 2004). The Look Of Monique Lhuillier In Style. Pg. 178.
• Samuels, Allison (January 24, 2005). Red Carpet Style U.S. Edition, Fashion; Pg. 56

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