Paper Summary:

This paper gives a general description of market research, further showing how errors can occur in statistics due to human error or neglect, lack of logic checks, ambiguity, and errors in survey projection. The paper further discusses how market research is a method of examining population behaviors, actions, and attributes to determine trends. This is primarily used by observing a population and sampling, or surveying representative respondents from the population studied.

From the Paper:

"Market research is a method of examining population behaviors, actions, and attributes to determine trends. This is primarily used by observing a population and sampling, or surveying representative respondents from the population studied. In so doing, errors can occur in statistics due to..."

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